Image courtesy Union of Concerned Scientists[/caption]Launch marketing for architectural and building products, systems, services, and tools has a whole new focus. We urge our clients to take a close look...
Check out the clear and growing opportunities in resilient building. "Resilient building" is a hot topic with USGBC (including via LEED), The Rockefeller Foundation, GreenBiz, and too many other forums to list here.
Climate resilience, from which the term "building resilience" most likely derived, is defined by Wikpedia as: The capacity for a socio-ecological system to: (1) absorb stresses and maintain function in the face of external stresses imposed upon it by climate change and (2) adapt, reorganize, and evolve into more desirable configurations that improve the sustainability of the system, leaving it better prepared for future climate change impacts.
For companies in the architectural and building industries, questions to ask now include:
-Are we already involved in resilient building?
-How should we develop or increase our involvement to provide meaningful value to our customers and stakeholders?
-What should we tell our stakeholders about our contributions, products, services, and commitment?
Climate change and its impact is going to become an increasingly significant factor in architecture, building design, products, construction, location, repair, maintenance, and value - among other factors.
The time to build your value proposition in resilient building is now.
