More often than you might imagine, customers ask our vSALaunch team if it is too late to launch (or relaunch) a product or service that has been on the market for a year or more - albeit languishing or not reaching its full potential.
Also more often than you might imagine, the answer is a resounding "NO, it is not too late". Here are a few basic questions that will aid in deciding if your offering merits a "the-right-time-is-now" launch:
-Have you promoted the product or service through advertising, media relations, trade show exposure or other broad outreach? For how long, how heavily, and with what reach?
-Is your offering unique, or is it in fact a "me too" product or service?
-Do you believe there is significant upside potential for sales growth?
-Have you reached out to every major market segment you can realistically expect to serve?
If there is untapped potential, consider your "the-right-time-is-now" launch. Your product or service launch can be as broad or as focused as needed, can address the sales messages that haven't yet reached your prospects and can capitalize on whatever degree of success you have built with your offering to date.
Nice to know that for once, time is on your side. Happy launch.
