Monday, February 1, 2016

Trendspotting and idea generation build your value proposition

[caption id="attachment_2051" align="alignleft" width="281"]Illustration by Steve van Schouwen. Illustration © 1990 van Schouwen Associates, LLC. Created by Steve van Schouwen.[/caption]

Entrepreneur, writer and engaging character James Altucher advocates becoming an "Idea Machine," coming up with ten new ideas a day.

Good ideas are the best starting point for good business. In an ideal world, your products and services will respond to a need so great, so obvious, that they will practically sell themselves. With this in mind, our two preceding blog entries focus on what climate change means to the architectural, engineering, building products and systems, and construction industries in terms of future customer expectations and new opportunity. Climate change and its impact is going to become an increasingly significant factor in architecture, building design, products, construction, location, repair, maintenance, and value – among other factors. The intent of each post was to inspire readers to check out the buzz and start generating ideas of their own.

But it's not just climate change or the need to build for resilience that matter. Change continues to accelerate in every business sector, and in our entire world. Which leads us to ask...

What emerging trends are relevant to your business? How can you leverage these trends? Can you come up with five or ten ideas today, to spark your thinking?

Change is a primary driver for new value propositions and new success... when you spot trends, generate ideas and move forward with the best of these ideas. It's a great feeling for our team to work with clients who have discovered a need, a trend or a pain point that the client feels uniquely qualified to address.