It's a hot summer day. So sometimes what's obvious eludes us. After all, the sidewalks are steaming.Here's an example from my own role as rainmaker: vSA offers strategic marketing. GREAT, I think to myself. PR with a new emphasis on interactive, really sharp Web outreach, innovative sales tools, advertising... and lots more. Cool.
BUT.
What does a prospect care about marketing, really (perhaps not much). It's my job to light the fire by determining SPECIFICALLY how vSA can improve the prospect's situation and life.
As in... vSA bolsters sales, builds market share, helps create thought leaders. vSA makes companies more visible than their competition so they LOOK BETTER than their competition, SELL MORE than their competition, and WIN in a dog-eat-dog economy.
Furthermore, we help make our individual clients ever more successful as executives or business owners. vSA can help them make more money as well as enable them to go home on time more often – feeling good – so they can ride their bikes or float in the pool.
After all, it IS hot out there.
No comments:
Post a Comment