Become a marketing machine

There's an irony we see regularly - companies that are resistant to taking on marketing ("it's an expense") but who are excited by the idea of "becoming a marketing machine."

Just as an individual is unlikely to get in shape without the day-to-day discipline of a fitness and diet routine, a company must take regular steps if it wants to achieve the considerable long-term benefits the right marketing can impart.

We can continue this comparison. Most of us don't transform from couch potato to marathon runner in a day, or perhaps ever. Both companies and individuals need to set goals they can - and want to - achieve.

Launch marketing is a great place to start: A smart company does not launch a product without marketing. Launch marketing is a great place to start because 1) it's exciting, 2) it's news and 3) it often makes the difference between launch success and failure.

Marketing can be done on the budget you elect: Okay, again, there are limits. Three jumping jacks do not constitute a fitness routine, nor do three posts on your otherwise anemic Facebook page. But you can start with manageable steps. Putting your website in order (get some outside opinions, on the likelihood you aren't seeing your own site through the prospect's eyes!), media relations (especially for product launches) and content/social media marketing (contributing to blogs, joining important conversations online) are excellent first steps.

Think SEO: Be seen, be found, be a player. Lead with digital.

Get help. It's worth it. Professionals, like the team at vSA, know how to get the biggest impact for your marketing investment. We believe strongly in the value of being a marketing machine, in the ways and at the level you elect.