It's a question the van Schouwen Associates (vSA) team has heard many times over the years, and we understand the thinking behind it. Some small to midsize B2B companies have limited marketing budgets. The person "in charge of marketing" may be an owner, an engineer, a project manager, or a sales VP, all roles that leave limited time for marketing.
In such cases, the B2B company may debate the merits of the following either/or proposition: It could engage a company such as vSA to develop, implement and manage a marketing program. Or, it could hire a single marketing manager to do the job.
vSA, and other marketing companies of our caliber, are the best choice in such situations. Here's why:
-Good B2B marketing companies such as vSA are accustomed to taking full responsibility for proactively managing our clients' marketing. Our clients are often far too busy, so we make sure each program adheres to high standards of progress and ROI.
-A single entry- or mid-level marketing employee is not likely to have top-notch skills in all the areas you may require: strategic planning, writing, digital, video and print design, production management, and more. By contracting for integrated marketing with a good company, you access and leverage all those skills as well as the synergy of a team.
-Four-walls thinking avoided. Marketing companies like vSA can provide marketing that addresses your major needs while staying out of the weeds of the day-to-day trials and tribulations. We're your short-term, mid-range and futurist planners - something every company needs.
Of course, if your company can invest both in a marketing staffer and a marketing company, that's a good alternative. But if you must choose one or the other, go for the expertise, multiple complementary skills and powerful perspective of a marketing partner like vSA.
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