The words above have inspired me more times than I can count, not just for business but for every effort in which inertia or failure of nerve threaten to take the day.
I've been thinking that courage in business (and it's safe to call it that right now) typically accompanies an inventive, independent approach. Just as I suspect that brave investors are buying into appropriate stocks while they're in the dregs, energetic businesspeople are grabbing the chance to get their company name and products dancing in the minds of their customers right this very minute. They feel even better as they observe their competitors in hiding, afraid to spend money until "everything is all right again." (And when will THAT be? If you know, you're one of very few seers who does. Why wait?)
This may not be the time for an extravaganza of spending or a great show of flash-and-bluster. We agree on this. But public relations, sponsorships, interactive marketing, online surveys to show customers you're listening... moves like that point out that your firm is a winner - in all seasons and through all conditions.
23 years running this business (Good grief!! Note to self, erase that indicator of my age before publishing post) have taught me that "thinking different" and being a marketing contrarian are signs of business intelligence.
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